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Spaceframe DVD
Multi-Media Self Mailer
If a picture's worth a thousand words, this DVD promoting a new construction process developed by Mazak Optonics is priceless. When we were asked to help introduce this new concept to the construction industry, we knew a DVD was the only way to go. This custom jewel case touched on the highlights contained on the DVD and was used as a mailer to this select target audience.
Publicity was a big part of introducing this concept through trade press editorial directed by G. Temple. Press kits were created and editors were contacted prior to the NASCC Steel Conference, where it was being introduced. We helped orchestrate special booth visits by the press so that technical questions could be answered. Like all publicity for our clients, successful coverage of this Spaceframe technology was not left to chance.
G. Temple also produced a companion mailer for show attendees to drive traffic to the booth. For niche markets like this target audience, direct mail teamed with a PR component was the most cost-effective way to introduce this new technology.
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2006 World Dinner Invitation
A special dinner invitation for Mazak's most valued customers used photos showcasing the prestigious location where it was held – Chicago's Navy Pier.
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Mazak Optonics Laser Report
Magazine
Multiple case studies, in both 2D and 3D laser processing, combines with white papers and product information in this 18-page magazine. Here's a sample of the inaugural issue.
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Pilz PNOZ Emergency Stop Relay
Postcard
This simple postcard got a lot of attention for the introduction of the new PNOZ safety relay from Pilz.
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Mazak IMTS Pre-Show
Self Mailer
Trade shows represent a major investment for many of our clients, and we want to ensure they get as much exposure as possible. This large-format self-mailer produced prior to IMTS was designed for maximum impact. It featured several new technology machines and was an effective piece to gain attention for both attendees and non-attendees alike.
Most large events have healthy pre-registration lists that can supplement client customer lists for mailing. We take advantage of every opportunity we can to promote our client's products and brand prior to, during and after these major shows.
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Mazak Optonics Laser Technology Event
Self Mailer
A sales strategy that includes open house events is not uncommon in B2B industrial accounts. When Mazak Optonics changed leadership and embarked on a more aggressive sales strategy, a new adaptation of their logo was developed, as well as direct mail invitations to a series of open houses they called Laser Technology Events. This example shows how the logo and tagline, A New Beginning…, was incorporated into the graphic design of the mailer, which featured all the lasers that would be demonstrated during the event.
The first Laser Technology Event was deemed so successful that another one was quickly planned and held less than 60 days later at their west coast technology center. Direct mail continues to be a strong medium for promoting these and other event strategies. |
