e-NEWSLETTERS

Mazak Quarterly Newsletter

Simple and fresh, the Mazak e-Newsletter now boasts a circulation of over 10,000 names. This "quick-read" format has proven to be a successful combination for building awareness and driving traffic to the web.

WEBSITES

Mazak Optonics
www.mazakoptonics.com
This simple, clean web design helps visitors navigate to the product areas best suited to their needs. Loaded with video clips showing laser cutting action and case studies, Everything Laser is a fitting theme to this site.

Mazak Corporation
www.mazakusa.com
With a product line that is as varied as it is long, we developed a system of landing pages to allow selection by Industry and Process, which groups all pertinent information under a common heading. Links from advertising, direct mail and electronic marketing make these areas some of the most popular pages on the site. A number of database-driven areas like Pre-owned Machinery, Parts Ordering and an elaborate password-protected Sales Portal allow Mazak to easily populate areas for their own use.

Mazak Canada Corporation
www.mazakcanada.ca
It was determined that a separate identity was needed for Mazak Canada in order to position this company apart from their U.S. operations. We tailored the web experience to the needs of Mazak's Canadian customers. Graphics and maps helped to simplify a complex contact matrix.

Creative Techniques
www.creativetechniques.com
A website that also served as a product catalog on CD. One design, two final uses.