Here's the honest answer -- we work differently with every client we have. Not that we don't have an arsenal of some pretty tried-and-true tools, but we recognize every client's uniqueness and adapt accordingly. However, since you're reading this, we know you'd like a basic lay-of-the-land of how we begin our relationships, so here goes:
Total Immersion
Here's where we absorb everything we can about your business. The product line, branding, distribution channels, successes and pitfalls -- everything including your vision for the future. Much can be accomplished with an initial couple of meetings at your place that includes top management. This allows us to begin any Program Development from a perspective unique to each client.
Creative Competitive Analysis
Everybody loves this tool, as it puts us down in the trenches seeing how your competitors are slugging it out. We look at branding/positioning, rate how they're doing and identify areas where you may have an easy inroad.
Integrated Marketing Program Development
We know you've heard this term before, so we won't bore you with its rationale, but we are firmly rooted in the "One Look, One Voice" philosophy. What makes G. Temple programs unique is that they don't always begin with advertising. Sometimes PR drives an idea. Sometimes an event drives the idea. Case in point: Mazak Survival Camp, a year-long series of technology seminars during the height of the last recession. No matter what marketing support you need, rest assured that our watchdogs will be at work making sure it all hangs together.
Of course, the best way to see how we can strut your stuff is to actually give us a try. If you're the type that likes to skip ahead, CONTACT US now.
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